Creative Drifter

Web, Print, Graphics, Interactive, and Technology Blog by James A. Longhini

Master Effective Landing Page Design

March 25th, 2010

To master the creation of an effective landing page, one must design a user interface that leads users where you want them to go. There are four main steps to success in designing a visual harmonic target. This includes: Do your research, design for your demo, use proper copy, and perform testing/modification.

Here are the main fundamentals used in mastering landing page design.

Focal point and call to action

Be clear about what you want them to do without being too loud. Don’t make them think, make them act.
Make it flow

Lead the eye. User should naturally feel pushed to focus on pertinent information. Don’t let those clicks die, take ‘em to their destiny. Make it simple, Stewart.

Do your research

Google that $#!@

Be friendly

Reduce anxiety, build trust, ensure privacy, and be coherent. Things like testimonies, credibility, and Verisign logos help.
Match the creative/ad

Do what you say and say what you do. Give ‘em what they’re asking for.
Important elements “above the fold”

Usually 800x600px should cover it, and make sure it works in the dreaded IE 6.
Clear the clutter

Remove unnecessary elements and RESPECT the white space.
Get tested

Test in all browsers for all OS’s. Test everything and then test it again.
Build for scanning

Users don’t read, they scan. Limit the options. Use colors, type, images, layout, and white space to create maximum legibility.